Once your needs, vision, and values are defined - our common mission to innovate and create the best convenience products for you starts.
We have successfully brought more than 500 products to market, which gives us a huge knowledge and experience, based on our cases executed in markets around the world.
This combined with an on-going research of the market, consumers, and trends gives us a solid starting point and ability to develop and plan your next strategic convenience move.
In recent times, we have all experienced that the World can change in a split second – likewise consumer needs and demands.
Therefore, we highly prioritize seeking new knowledge and opportunities – often through collaboration with other experts and partners.
It leads to new innovative products, which again supports the consumers wish to buy and explore new convenience food and beverage products.
The focus has in primarily been on developing products which creates value in form of indulgence, nourishment, quality, time saving, and latest extra functionality wrapped in commercially strong, branded concepts.
…is to offer you sustainable products, which suits your CSR strategy and moves in the right direction for a greener footprint.
It is important to communicate at eye level with the consumers when we develop new products. Therefore, we want our products to be as transparent as possible and make it easier for our consumers to choose a greener direction. Lately, we have started a project to calculate the CO2 exposure of our products, so we, hopefully, in the future can share this knowledge with a CO2 mark on our products.
Besides that, we set requirements for our partners and suppliers, so we can offer our consumers product packaging made of recycled plastic and always seeking new and more sustainable solutions without compromising the quality.